{"version":"1.0","provider_name":"News and Events","provider_url":"https:\/\/350ppm.co.uk\/blog","author_name":"admin","author_url":"https:\/\/350ppm.co.uk\/blog\/author\/admin_350ppm\/","title":"What makes one ITMO more valuable than another? - News and Events","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"iVEuFI5F6n\"><a href=\"https:\/\/350ppm.co.uk\/blog\/what-makes-one-itmo-more-valuable-than-another\/\">What makes one ITMO more valuable than another?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/350ppm.co.uk\/blog\/what-makes-one-itmo-more-valuable-than-another\/embed\/#?secret=iVEuFI5F6n\" width=\"600\" height=\"338\" title=\"&#8220;What makes one ITMO more valuable than another?&#8221; &#8212; News and Events\" data-secret=\"iVEuFI5F6n\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/350ppm.co.uk\/blog\/wp-content\/uploads\/2026\/09\/1787902054133.jpg","thumbnail_width":646,"thumbnail_height":645,"description":"Two projects can both reduce emissions, but that doesn\u2019t mean the ITMOs associated with them will have the same value. The project may be different. The country may be different. The cost of achieving the emissions reduction may be different. And buyers may be looking for different things. There isn\u2019t a single formula that sets [&hellip;]"}